Sugar Rage is a concept born from an old Emirati expression, “شكر ريج,” which conveys the idea of something being overly sweet. 

From the phrase, two characters were born: Sugar and Rage.

Sugar is soft & sweet. She loves indulging in sweet flavors. Rage is bold & a little angry. She has a more mature taste, preferring complex and darker flavors. 

Their combined effort results in desserts that strike the perfect balance between sweetness and complexity.